In conjunction with the Football World Cup this year, Sony have announced they will be running a ‘scrappage scheme’ fronted by ex England managers  Graham Taylor and Terry Venables and the current England under-21 coach Stuart ‘Psycho’ Pearce.

From April 29th until July 11th – the date of the 2010 World Cup final, customers can hand in old electronic goods, for example TV’s and Blu-Ray players, working or not, at “Sony Centres, Comet, Curry’s, John Lewis and Tesco Extra stores” and will recieve up to £150 off the price of a new Bravia television. Items do not need to be Sony branded which gives consumers a great chance to scrap their old, unwanted goods and settle down to watching the World Cup on a shiny new Bravia, all at a cut down price, the Sony press release reveals.

Sony UK commercial director: “We understand that consumers will undoubtedly want to upgrade their kit as they gear up for the World Cup this summer, but cost is still an issue for most of us coming out of recession.

“This campaign is not only timely in helping people take their entertainment to the next level, it is also a good way to encourage the responsible disposal of old technology.”