Activision is reporting that Call of Duty: Modern Warfare 2 has sold $310 million, about 4.7 million units, in its first day debut in North America and the United Kingdom. This makes Call of Duty: Modern Warfare 2 the biggest entertainment launch in history

“The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium,” said Mike Griffith, CEO, Activision Publishing, Inc. “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”