Sony has introduced five new Mercury-Free (0%) mini alkaline battery models which are set to enter the market around August. These batteries can be used by consumers for a range of everyday applications, such as watches, calculators, toys and portable game consoles.

In general, when Mercury is not disposed properly, it has the potential to cause serious damage to the human body and environment.

“Sony believes that it has a part to play in building a greener world, which is why we invested in innovative technologies that would benefit the environment and our consumers,” says Mr. Henry (Hakuyu) Yoh, Director, Recording Media and Energy Center, Sony Electronics Asia Pacific Pte. Ltd. “The 0% mercury mini alkaline battery is environmentally friendly to produce and use, without diminishing performance. The invention of 0% Mercury Mini Alkaline battery now completes Sony’s 0% Mercury micro battery line-up of Mini Alkaline, Silver Oxide and Mini Lithium batteries.”

Today, Sony sells approximately 300 million Silver Oxide and Mini Alkaline batteries worldwide annually. With the introduction of the 0% Mercury Mini Alkaline batteries and existing 0% Mercury Silver Oxide batteries, Sony estimates the reduction of Mercury usage by 470kg annually.