In conjunction with the Football World Cup this year, Sony have announced they will be running a ‘scrappage scheme’ fronted by ex England managers  Graham Taylor and Terry Venables and the current England under-21 coach Stuart ‘Psycho’ Pearce.

From April 29th until July 11th – the date of the 2010 World Cup final, customers can hand in old electronic goods, for example TV’s and Blu-Ray players, working or not, at “Sony Centres, Comet, Curry’s, John Lewis and Tesco Extra stores” and will recieve up to £150 off the price of a new Bravia television. Items do not need to be Sony branded which gives consumers a great chance to scrap their old, unwanted goods and settle down to watching the World Cup on a shiny new Bravia, all at a cut down price, the Sony press release reveals.