Many stores and companies participate in Breast Cancer Awareness month and Sony are no different. This year to help raise money for the cause, the company is releasing a pink edition of the Sony eReader. The 10 inch Vaio W netbook will also be available in two tone pink with a matching case and mouse. $110,000 of the profits will be donated to the charity.

The first official netbook from Sony is now available in both the UK and US. US consumers can purchase the netbook from Best Buy in white, brown or pink for $499.99. Amazon.com are also listing the netbook but, currently only have pink in stock.

For the UK, the netbook is retailing for £374.95-£381.26 depending on color. Both the pink and brown are available at the higher price, while the classic white is the cheapest of the three variants. Amazon UK are also listing the netbook in all three colors.