The FIFA World Cup 2010 is going 3D with Sony. During the World Cup, Sony plans to open a number of pavilions where viewers will be able to experience the football action in 3D. Visitors will also be able to watch the highlights of the 25 matches filmed during the 2010 FIFA World Cup.
Pavilions will be opened in 7 countries, including South Africa.

The premier location for the pavilion will be Nelson Mandela Square in Sandton, Johannesburg. Pavilions of varying sizes will also be setup at three 2010 stadiums including Soccer City, Durban, and Cape Town. There will also be public viewing events in six cities; Berlin, Mexico City, Paris, Rio de Janeiro, Rome, and Sydney.

There is great news for all football lovers since Sony has inked deal with FIFA to relive top 20 spectacular moments over a span of 76 years of FIFA world cup. This will enable all people to view this action via Internet protocol (IP) enabled Bravia television sets and Blu Ray discs. Several player’s profile and films will also be screened to provide wonderful entertainment. The internet video platform of Bravia will showcase these wonderful events from mid may.