Sony Walkman Outsells Apple iPod in Japan

Sony-walkman

Research is showing that for a brief moment at least, Sony have taken the crown in Japan and have sold more Walkmans than Apple have sold iPods in the last month.

It might not seem like a big deal on the surface but, since 2001 when research company BCN began compiling their monthly sales stats, this is just the second time that Sony have come out on top (which lasted a week), with Apple and their iPod range outselling their competitors for the rest of the time. Last month the Sony Walkman held a 47.8% share of the market where as the iPod had 44%. Many expect this will all change when the new iPod models are released by Apple in Japan but, for the time being Sony can puff out it’s corporate feathers and celebrate it’s victory in the Japanese market.

Between them Sony and Apple hold around a 90% share of the market for portable music players in Japan anyway, so there is no real loser in this battle anyway.

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